How I Write Book Blurbs – And A Christmas Giveaway
Recently, I noticed a few new writers on Facebook groups asking for advice about their blurbs and putting up some examples of what they had come up with. I found myself cringing at some and being impressed by others, and thought I would talk about the way I write mine. This short guide is about what I do. Whether you decide this is a good way to do it, or whether you think, ‘Hm, I’ll avoid his advice,’ it’s up to you.
There’s another reason for doing this today, which you will see if you follow my Facebook page during December. I will be running a prize draw through the month and giving away a signed copy of ‘Banyak & Fecks’ on Christmas Day. I’ll tell you more about that after I’ve blurbed about blurbs.
So, what is a blurb?
A blurb, also known as a book description, is found on the inside back cover of a hardback, on the back cover of a paperback and/or on the Amazon page under the product description. It’s the thing that a potential reader usually looks at after they’ve been impressed by your cover, or not. It’s your story in a nutshell and is probably the hardest thing to write after a logline. You are condensing your book into 150 to 200 words, after all, but you are doing so much more than that.
Start with a Logline
A logline is perhaps more of a filmmaker’s term, and it aims to reduce the film/story into even fewer words. When I write my books, I desperately fight to come up with a logline first, so I know what my story is, and then using that line as my focus to keep myself on track.
Yeah, right, well… Often I come up with it halfway through or at the end, because by then, I actually know what the story is about because the characters have taken over, but that’s me, and that’s novel writing. Film loglines, however, are a good place to start when writing a blurb because they help you focus.
An example of a logline would be: The ageing patriarch of an organised crime dynasty transfers control of his clandestine empire to his reluctant son. (The Godfather)
Loglines are not to be confused with taglines, the publicity headings if you like. A tagline would be ‘In space, no one can hear you scream’ (Alien), or, ‘There are 3.7 trillion fish in the sea. They’re looking for one.’ (Finding Nemo).
A logline for my new release (due out on Monday/Tuesday of next week) might be:
‘A Ukrainian refugee and the son of an Irish immigrant meet, bond, and become sex workers in Victorian London.‘
That’s a very simple outline of ‘Banyak & Fecks’ but is the overarching story, therefore should be the basis of the blurb.
From Logline to Blurb
Do you know what your story is about, or do you only know what happens?
A blurb isn’t a synopsis. Well, it is, kind of, but it’s not a full synopsis. It’s 150 to 200 words that a) introduce your main characters, b) set the stage for your conflict, c) establish the stakes/risks, d) show the reader why they will like this book. Simple, eh?
No, not really.
Here’s a made-up example of what I consider a bad blurb based on a few I have read.
“Jack searches for love and has a one night stand with Jock that leads to them becoming insta-lovers, but Jess gets jealous and kills Jack in a brawl the next day. Jock yearns for his lost love like a teenager with raging hormones. Will he ever find happiness?”
For a start, I am already confused between Jack, Jock and Jess. However ‘insta-lovers’ suggests a bit of nookie might happen as long as we understand the modernism, ‘insta.’ We know one of them gets killed, so that’s that tension gone, but who are these people and what chemicals were they taking? ‘A teenager with raging hormones searching for love?’ What does that mean? After that, I didn’t care who found love and moved on.
It’s difficult. In fact, writing a blurb is more difficult than writing a 120k word novel or a 100-word synopsis. I just took another look at my ‘Banyak & Fecks’ blurb and realised I’d written 196 words, which is a bit over the top, but I also noticed I’d cheated.
How? Well, I’ve put certain information outside of the book description, but I reckon that’s okay because that info will be for the Amazon page, and people will have read that before buying the paperback, so I don’t need it on the back. Your Amazon book description can give more information than you book blurb, and so, is a convenient space in which you can expand your sales pitch and description.
The ‘cheated’ info runs:
‘Banyak & Fecks’ ends the day before the first Clearwater Mystery, ‘Deviant Desire‘ begins. It is a story of friendship and platonic love set in Greychurch, the imaginary Whitechapel of the Clearwater world. Extensively researched, readers are taken from the Russian steppe and the Wirral slums to the squalor of the East End in the late 1880s.
[Genre: Historical Bromance]
[‘The Clearwater Mysteries.’ Historical MM Romance, mystery and adventure.]
You don’t need all that on the back of your book, but it’s excellent information to put on Amazon, your blog, publicity, social media etc.
My Blurb Advice Based on My Learning Curve
What you do need is a brief outline of who, what and why. Who is/are the main character(s)? What’s the tension, conflict, interest? Why does the book appeal?
1 Keep it simple. Don’t give in to temptation and outline the entire story.
2 Use power words. (See below.)
3 Think, ‘Who am I writing for/selling to.’
4 Remember, you know who/what you’re talking about – but the potential readers don’t.
5 Don’t be indulgent. The blurb doesn’t show off what a great novelist you are or how cleverly you use words. If anything, it should show off how succinctly you can write, how objective you can be, and how good a salesperson you are.
Here’s an example of a blurb
I am not saying it’s the best example, but this is the blurb for my best-selling novel, ‘Deviant Desire.’ That’s bestselling for me, not as in ‘New York Times bestseller or anything. I’ve put notes in brackets and power words in bold. Power words are things like fear instead of ‘are scared of’, and kill rather than ‘attack.’ Murder or disembowel might have been even better.
Deviant Desire taken apart:
The Victorian East End (time and place) lives in fear of the Ripper (tension) and his mission to kill rent boys. (Character setting general. This opening line also sets the overall atmosphere and theme.)
Silas Hawkins, nineteen and forging a life on the streets (main character 1) could well be the next victim, (personal danger) but when he meets Archer, his life changes forever. (How? Why? Interest in what comes next.) Young, attractive and rich, Archer is The Viscount Clearwater, a philanthropist, adventurer and homosexual. (Main character 2, conflict between classes, sexy man suggesting ‘Mr Right.’ Homosexual isn’t the best or most powerful word, but ‘gay’ didn’t exist in that context in 1888. Even ‘homosexual’ was only used in the professional medical world, but there you go.)
When Archer suspects the Ripper is killing to lure him to a confrontation, (Why? Who is the Ripper?) he risks his reputation and his life (what’s at stake MC 1) to stop the madman’s murders. (Summary of action plot.) Every man must play his part, including Silas. (What’s at stake, MC 2) Secrets must be kept, lovers must be protected, and for Archer and Silas, it marks the start of their biggest adventure – love. (That lot doesn’t tell us what happens, it suggests what might happen and, hopefully, our imagination is stirred.)
There then follows on Amazon pages only:
A mashup of mystery, romance and adventure, (tells the potential reader if this is their kind of thing) Deviant Desire is set in an imaginary London of 1888. (Imaginary to show we’re not taking a new look at Jack the Ripper, so Ripperologists don’t get offended.) The first book in the on-going The Clearwater Mysteries series (shows there are more, and if you enjoy this one, your investment will pay off) and mixes fact with fiction. The series takes the theme of loyalty and friendship in a world where homosexuality is a crime. (Covers the overall series without going into detail, and says what kind of books follow, though not what stories.)
Insta-love, physical romance, mystery and murder. (A general covering of ‘tropes’ a word I dislike but a necessary evil.)
Some writers also put ‘triggers’ but, to be honest, with power words such as murder, Ripper, homosexual, and physical romance, you’d have to be pretty dim not to pick up on the fact this is going to be a gay murder thriller with some sex in it. ‘Physical romance’ is there because it’s best not to mention ‘sex’ on Amazon pages, they get funny about things like that.
Another thing you can do on the Amazon page is put quotes from reviews of the book, or others in a series. You’ll see that’s what I’ve done for Deviant Desire’ and others. For ‘Banyak & Fecks’ I am lucky enough to have a quote from Olivier Bosman, author of the DS Billings Victorian Mysteries.
“A colourful and enchanting tale. Beautifully written. Marsh does an excellent job of evoking the look and feel of a different age.”
Again, I’m not saying I am the expert on writing blurbs, I am simply passing on my experience. If you want professional advice by trained educators, you can easily find it through an online search.
And now, the signed-book giveaway news.
During December, from 1st to 24th, I am giving everyone the chance to win a signed paperback of ‘Banyak & Fecks.’ Each day, I will put up a quote from one of my books, or from one of my blurbs, and all you have to do is leave a comment on the Facebook post giving the title of the book from which the quote comes.
You don’t have to have read them all, some you will pick up from the blurbs, others will be obvious, and some will be harder.
Follow my Facebook page. Identify the book and put the name of the book in the comments below. You can enter on as many days as you like, even every day if you want.
Each correct answer will be numbered on a spreadsheet. When I get together with my godsons on Christmas Eve, I will ask one of them to randomly pick one number/entry from a hat, and that will be the winner.
I’ll then announce the winner on my Facebook page, and we’ll exchange private messages so you can give me the address to send the book to. (Note: it will take a while to arrive as it will be posted from our little Greek island, but you should get it sometime in January.)
Now, I must get on with setting up the files for ‘Banyak & Fecks.’ Look out for it on Amazon over the next few days, and I look forward to seeing everyone join in with the December giveaway.